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    Home » From Open-Source Hobby Project to SAP-Backed Unicorn: The Unlikely Rise of n8n and Its Founder Jan Oberhauser
    AI Automation & Enterprise Workflows

    From Open-Source Hobby Project to SAP-Backed Unicorn: The Unlikely Rise of n8n and Its Founder Jan Oberhauser

    Olaitan OladipoBy Olaitan OladipoMay 26, 2026No Comments5 Mins Read
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    From Open-Source Hobby Project to SAP-Backed Unicorn: The Unlikely Rise of n8n and Its Founder Jan Oberhauser
    Image credit: Screenshot from "Building the Universal AI Automation Layer ft n8n CEO Jan Oberhauser" by Sequoia Capital on YouTube (https://www.youtube.com/watch?v=RUHU-w4Lz1I).
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    What the SAP Money Means If You’re Running n8n on a Five-Dollar Droplet

    I found out about the SAP investment the same way I find out about most things in this space, which is a Slack notification at an inconvenient time. I was in the middle of debugging a webhook that was receiving payloads correctly in my test environment and dropping them entirely in production, which turned out to be because the production instance was sitting behind an nginx reverse proxy that was silently stripping the content-type header, which n8n was not handling gracefully, which the documentation did not mention anywhere I could find. I fixed it at half past eleven, pushed the workflow to active, watched it run green three times, and then went and read the funding announcement properly.

    And I had feelings about it. Not simple ones.

    I want to explain why, because the standard tech industry response to a funding announcement is either uncritical celebration or reflexive cynicism, and neither of those is actually useful if you are trying to decide whether to build your next six client automations on this tool or start seriously evaluating alternatives.

    Jan Oberhauser built the first version of n8n in 2019 because he wanted a self-hostable alternative to Zapier and nothing satisfying existed. That origin matters because it explains something structural about the tool that is still visible if you spend enough time inside it. The HTTP Request node is genuinely good, not just adequate, because it was built by someone who was tired of tools that abstracted away the HTTP layer so thoroughly that you could not do anything the integration builder had not explicitly anticipated. The Code node exists because workflows that cannot escape into actual JavaScript when the visual logic runs out are fundamentally limited. These were not product manager decisions. They were builder frustrations translated directly into features, and you can feel that lineage in the parts of n8n that work best.

    The SAP backing changes the context around that, and it would be dishonest to pretend otherwise. SAP is not a scrappy Berlin startup with opinions about workflow automation. It is a forty-billion-dollar enterprise software company with a very clear idea of what the B2B automation market is worth and who it wants to sell to. The strategic logic of the investment is not mysterious. n8n gives SAP a credible play in the mid-market automation space without having to build from scratch, and SAP gives n8n the kind of enterprise credibility that opens procurement conversations that a Berlin startup with a fair-code licence cannot open on its own.

    From Open-Source Hobby Project to SAP-Backed Unicorn: The Unlikely Rise of n8n and Its Founder Jan Oberhauser
    Image credit: Screenshot from “Building the Universal AI Automation Layer ft n8n CEO Jan Oberhauser” by Sequoia Capital on YouTube (https://www.youtube.com/watch?v=RUHU-w4Lz1I).

    What I want to know, and what the announcement did not tell me, is what this means for the self-hosted community. Because here is the thing about n8n that Zapier and Make.com fundamentally cannot replicate: you can run it yourself, on your own infrastructure, with your own data never leaving your environment. For the kind of client work I do, that is not a nice-to-have. It is a hard requirement in probably half the projects I take on. A healthcare workflow that touches patient-adjacent data cannot run through a US-based SaaS with a standard data processing agreement. A financial services automation that processes transaction data cannot be on someone else’s servers unless legal has signed off on a contract that takes three months to negotiate. Self-hosting solves this immediately and cleanly.

    The risk with enterprise money is not that the product gets worse overnight. It is that the product roadmap slowly reorients toward the features that the enterprise sales team can use in a deck, and the things that matter to someone running n8n on a five-dollar Hetzner VPS with Docker Compose start appearing later in the quarterly cycle and then not appearing at all. I watched this happen to a tool I used to use heavily for API testing. The self-hosted version started lagging the cloud version by a full release cycle, then two, and eventually the self-hosted documentation started reading like it was maintained by someone who had not actually run the self-hosted version recently. That tool is now effectively cloud-only for anyone who wants current features.

    Zapier will never have this problem because Zapier was never interested in self-hosting. That is also why Zapier costs what it costs and why I moved the last three clients off it when the task counts started making the invoices look like a misprint. Make.com has better visual logic for branching workflows than Zapier, I will give it that, but I have hit the ceiling on Make.com’s HTTP handling enough times that I have stopped recommending it for anything that talks to an API that was not designed for a visual automation builder. The iterator module is fine until it isn’t, and when it isn’t, you cannot fix it because you are inside someone else’s abstraction with no way out.

    n8n has a way out. That is the thing the funding announcement does not change, at least not yet, and the thing I am watching to see whether it stays true. The Code node exists. The HTTP Request node is honest about what it is doing. You can read the workflow JSON directly and understand it.

    What SAP backing tells me is that n8n has become too useful to stay small. What it does not tell me is whether the people making product decisions still remember what it felt like to fix a broken webhook at half eleven on a Tuesday because the documentation was wrong. That is the only question that matters for the next three years.

    Olaitan Oladipo

    Olaitan Oladipo holds a BSc in Sociology from Olabisi Onabanjo University. He is a self-taught automation builder who has spent years inside n8n doing the work that most tutorials skip: debugging OAuth errors at 2am, migrating client automations from Make.com mid-project, fighting reverse proxy misconfigurations on AWS EC2, and figuring out through trial and error what actually holds up in production versus what only looks clean in a demo.

    He is not a developer by training and not a SaaS founder. He is the person in the Discord server who actually answers the question instead of linking to the docs.

    His writing on n8n Automation Tutorial covers self-hosting, AI agent workflows, tool comparisons, and the security vulnerabilities the automation industry would rather not discuss. He has built AI-assisted invoice approval flows using OpenAI function calling, connected Claude via HTTP Request nodes, and holds considered opinions about Zapier, Make.com, LangChain, and CrewAI that their marketing teams would not appreciate.

    He writes for people who are technical enough to follow a tutorial but experienced enough to want the honest version.

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    Olaitan Oladipo
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    Olaitan Oladipo holds a BSc in Sociology from Olabisi Onabanjo University. He is a self-taught automation builder who has spent years inside n8n doing the work that most tutorials skip: debugging OAuth errors at 2am, migrating client automations from Make.com mid-project, fighting reverse proxy misconfigurations on AWS EC2, and figuring out through trial and error what actually holds up in production versus what only looks clean in a demo. He is not a developer by training and not a SaaS founder. He is the person in the Discord server who actually answers the question instead of linking to the docs. His writing on n8n Automation Tutorial covers self-hosting, AI agent workflows, tool comparisons, and the security vulnerabilities the automation industry would rather not discuss. He has built AI-assisted invoice approval flows using OpenAI function calling, connected Claude via HTTP Request nodes, and holds considered opinions about Zapier, Make.com, LangChain, and CrewAI that their marketing teams would not appreciate. He writes for people who are technical enough to follow a tutorial but experienced enough to want the honest version.

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